Founder. Operator. Advisor. Investor.

Charles Wong is a founder, operator, advisor, and investor who helps founders build durable, technology-enabled service businesses across North America and Asia.

Best known as the founder and CEO of CarePros, Charles bootstrapped the company from startup to eight-figure revenue before expanding into technology, real estate, and investing. Today, he works with a select group of founders building technology-enabled service businesses where mission, operating discipline, and long-term thinking compound together.

Operating Philosophy

These principles were developed through building and scaling founder-led organizations:

  • Build systems before scale.
  • Mission and discipline compound together.
  • Technology should amplify people, not replace them.
  • Think in decades, not quarters.

Charles scaled CarePros from a single Edmonton location into one of Canada's leading providers of complex care for children and youth. Today the organization operates across Alberta and British Columbia and has been recognized by The Globe and Mail as one of Canada's Top Growing Companies for five consecutive years.

In 2023 Charles co-founded Nurture, an AI-enabled care management platform developed from operational challenges inside CarePros. The platform helps mission-driven organizations improve care delivery while reducing administrative burden.

Build systems before scale.

Selected Recognition

EY Entrepreneur Of The Year Finalist (2021, 2026)
ScaleUp Social Impact Award (2024)
Globe & Mail Top Growing Companies (2021–2025)
Globe & Mail Top 50 Changemakers (2021)
ICD.D Corporate Director Designation

Experience

The PurposeFund perspective has been shaped by building companies, leading organizations, investing in founders, and lifelong learning.

Before founding CarePros, Charles held leadership roles in private equity-backed businesses, developing experience in scaling operations, governance, and organizational growth.

INSIGHTS & CONVERSATIONS

Selected interviews, podcasts, and conversations on leadership, growth, and building durable organizations.